Thursday, January 24, 2013

The Internet Changed Our Future


The internet has broadened our horizons in most aspects of our lives including giving us the ability to communicate instantaneously with anyone and just about anywhere.  The internet has allowed us to bridge the divide that has existed by bringing us closer together globally and allowing us to collaborate among diverse cultures.  The internet is summed up in this statement by stating that: “The Internet is at once a world-wide broadcasting capability, a mechanism for information dissemination, and a medium for collaboration and interaction between individuals and their computers without regard for geographic location (Leiner, 2012). 
The impact that the internet has had on the health care field is explained as a transformation: “Medicine and Health Synergistic discoveries and instant scientific collaborations between researchers working on areas as diverse as hereditary neurologic diseases and the basic biology of microorganisms all happening thanks to the Internet” (Kedem, 1999); the business field is given a future outlook: “This is a field that all experts say will grow and advance greatly in the years to come, not just in the United States but in other countries around the world too” (Kedem, 1999); and the field of education allows for more exciting learning opportunities as this text says: “A topic that could be very dry and bookish, took on an exciting life of its own, with the help of the excitement that exists with the use of the of the Internet” (Kedem, 1999).
            The many advances the internet has provided us in many areas is an ever growing, ever expanding arena and the possibilities are endless.  One example is this essay, I am in college on-line I do all my research, discussions, posts, collaborations, reading and writing over the internet; this innovative media technology has streamlined higher education.  Another example is the business industry; in the past ten years the internet has revolutionized the way we do business as organizations.  Through collaborative efforts and team meetings we can now communicate globally and maximize benefits of other countries.  By using laptops and iPads, team meetings via conference calls, video and teleconferencing and training;s through web-ex and live meetings, coupled with instant messaging, e-mail, and iPhones or Blackberry’s; to the use of Microsoft Outlook and Microsoft Office applications; along with the collaborative efforts of Google we can call a meeting at any time, train on new products country wide, collaborate with team members globally and solve a customer’s issue instantaneously through a team of experts through a touch of button.  The internet has brought many possibilities to life and this is just the beginning.   

References:

Kedem, C.  (1999). The Social Impact of the Internet on Our Society.  Retrieved from http://www2.math.umd.edu/~bnk/CAR/project.htm

Leiner, B.  (2012). Brief History of the Internet.  Retrieved from http://www.internetsociety.org/internet/what-internet/history-internet/brief-history-internet/

Television


The television was presented at the 1939 World’s Fair but did not become fully realized until after World War II and according to this article called “The Technology of Television” it goes on to say that:  “The early conceptions of television were that it would be a way for someone to see the person they were talking to on the phone” (2003); another reason inventors looked at inventing the television was so that people could watch what they were hearing.  After World War II the television became popular and the growth of televisions per household grew exponentially from: “6,000 in 1946 to some 12 million by 1951” (Stevens).
Television continues to grow and it is still a common outlet for media technology.  However, it is becoming increasingly harder and harder to reach audiences; television has had to segment for marketing purposes according to this statement: “Because it has become more difficult to reach a large audience with just one commercial, successful television commercials target well-defined segments of consumers” (Marsh, 2009, pg. 145).  Research has lent a hand in understanding that commercials need to stay focused and on strategy to accomplish reaching their intended audience.  Even though there are hurdles facing the television viewership according to Dr. Colin in his article titled “Why Television Was Invented” by stating that: “an ‘exit poll’ of 200 acquaintances confirms no-one under 30 years of age watches television, and none of primary school age can identify or name the call signs of their regional channels  ... or can explain even what that means” (2013).
As traditional and modern  media technologies have morphed their way through time technology is still being researched and learned from and according to this article “Digitally Networked, 1990’s Through Today” it tells us that: “The visions for television remain as grand today as they were in the beginning. Pundits still say the frontier remains limitless and predict that the marriage of digital technologies, broadband networks, and television will finally allow television to reach its greatest potential of being an interactive medium” (2005).
The plans for television have not faltered over time and even though the television has had its share of downfalls and hurdles to overcome, there is also the silver lining that says the best days of television are still in front of this traditional media technology.

References:

Colin, Dr. (2013).  Why Television Was Invented.  Retrieved from http://sheepoverboard.com/artifice/speckulations/why-television-was-invented/

Marsh, C., Guth, D.M. & Short, P. (2009). Strategic writing, multimedia writing for public relations, advertising and more. Boston: Pearson. ISBN: 9780205591626

Stevens, M.  History of Television. Grolier Encyclopedia.  Retrieved from http://www.nyu.edu/classes/stephens/History%20of%20Television%20page.htm

Technology of Television. (2003). Retrieved from http://transition.fcc.gov/omd/history/tv/documents/76years_tv.pdf

The Radio


Radio is a technology that has been around for a very long time.  The radio and newer technology known as podcasts can reach people when that are busy driving, cooking dinner or even at the gym working out but as this statement outlines: “Keeping the program short and maintaining a focus on benefits can keep listeners engaged even as they’re distracted by other parts of their environment” (Marsh, 2009, pg. 113). 
Radio has to be understanding of its listenership since it is also competing with environmental factors, but the radio is also determined by the range the transmission area covers.  Knowing the demographics for the use of radio is as this statement expresses: “It's becoming an increasingly sophisticated some would say 'Art' to hit a particular segment of the listening market, based on research and utilising the age, background, ethnicity, interest and musical tastes of potential and existing listeners” (McCurdy, 2009).
Knowing the listener based is evident and a positive aspect of radio is that it can be accessed quickly and easily.  Radio does not require time to print like other media’s which makes it a very unique technology and especially during a crisis or an emergency.  For instance, emergencies such as Hurricane Katrina showed us how important radio is by stating that: “radio communication is often the only available media for disseminating information during times of crisis or emergencies such as hurricanes or terrorist acts, when the electricity is out for large segments of the population” (Cameron, 2008, pg. 259).  When several people were without power, getting the word out was available via the radio and word could still travel the masses to warn them of further complications.  Radio is not held to the same standards as other media in that it can interrupt any program to bring “breaking news” instantly; radio has proven to still be an effective means of media technology.

References:

Cameron, G.  (2008). Public Relations Today: Managing Competition and Conflict.  Pearson Education, Inc.  ISBN-13: 978-0-205-49210-7.

Marsh, C., Guth, D.M. & Short, P. (2009). Strategic writing, multimedia writing for public relations, advertising and more. Boston: Pearson. ISBN: 9780205591626

McCurdy, D.  (2009). Understanding the Types of Radio Broadcasting.  Retrieved from http://suite101.com/article/understanding-the-types-of-radio-broadcasting

The iPad - a Revolutionary Technology?


The iPad is a revolutionary technology and in an article called “Arts Organizations and Digital Technology” a study showed that: “Many cultural organizations say that digital technology gives them powerful new ways to promote events, engage with audiences, reach new patrons, and extend the life and scope of their work” (Thomson, 2013).  The “always on” ability of the iPad allows for instant access by the user who has access to many different types of information and can be reached at any time via the iPad. 
The iPad has changed how we do business today, for instance when I have my car serviced the customer service technician unhooks his monitor at his desk, walks out to the car and inputs my vehicles information directly onto his iPad, I review the information and the diagnosis and sign the tablet.  Another example of technology, my husband and I went to an Arts Festival and bought a piece of art, I was able to swipe my debit card on the iPad and signed the tablet with my finger; another instance is that when I visit my doctor’s office they have the resource to review all of my medical history on both their laptop and the iPad; and they can send my prescriptions directly to the pharmacy.
The streamlining of information became even more apparent when I was seeking out a home security system; I was amazed to find that I am able to control my home via my iPad and that included controlling the heat and air conditioning, locking/unlocking my house, arming/disarming the alarm system, and talking with my child.  On a smaller scale I can also use my iPad to schedule my DVR to record a show.
The future of the iPad seems unlimited as this article forecasts to:  “Imagine entering your house and seeing couple of iPad’s laying around on your living room coffee table just like books. These iPad’s are not owned by anyone but are available for common use. You see an iPad in the kitchen streaming Food Network. You see an iPad on your nightstand for some casual light browsing before you catch your zzzz and as revolting as it maybe, you even see an iPad in your bathroom instead of a magazine rack where you can take care of your business and read the latest and greatest instantly” (Ahmed, 2010).   Another defining example is how children of today are being influenced by the use of an iPad as this video shows: “http://www.youtube.com/watch?v=WMzPd3F-xL8” (TechInfo7, 2012). 
All of these examples show us what is happening and what is possible in our future; but the most important aspect that is changing our computing future is the iPad does not require an “Operating System” that we see in computers/laptops today.  This fact alone has catapulted technology into the iCloud computing technology that we are starting to experience now.  Technology will become even easier to use and because of the iCloud there will be no issues with the “crashing” hard drive with mounds of lost information that is storied in it.  The iCloud will nearly eliminate the need for hardware and the information stored in the iCloud will be accessible from any device this article describes that: “It won't happen overnight, but it will be fast. First, iPad will succeed… more of that data and metadata will be stored in the cloud, with local storage only acting as a cache. No more syncing between devices, no more hassles, no complications.  That is the future” (Diaz, 2010).

References:

Diaz, Jesus.  (2010).  iPad Is the Future.  The next step.  Retrieved from http://gizmodo.com/5506692/ipad-is-the-future

TechInfo7.  November 8, 2012.  iPad vs Magazine.  Retrieved from http://www.youtube.com/watch?v=WMzPd3F-xL8

Thomson, K. (January 4, 2013).  Arts Organizations and Digital Technologies.  Pew Internet.  Retrieved from http://pewinternet.org/Press-Releases/2013/Arts-Organizations-and-Digital-Technologies.aspx